charlie mae swimwear founder beth ireland

Born from a desire to instil meaning and purpose in the things that we wear. We bring to life eco conscious swimwear that is focused on a positive impact and a lighter footprint, through sustainable manufacturing and design, and a love for giving back. 

Founded by Australian entrepreneur and designer Beth Ireland. Charlie Mae crafts small, timeless and thoughtful collections throughout year, using high quality sustainable fabrics. We are grateful to be able to share our focus on the redefinition of the values of fashion, and nurturing the fulfilling impact we can make on our planet for the future.

 Our pieces are designed to accentuate beauty, confidence and health, influenced by the passionate Australian lifestyle. Our girls are lovers of the outdoors, earth loving, sophisticated adventurers who radiate beauty inside and out.

We believe in acting mindfully of our environment and each individual piece comes to you with love, fairness and quality. We understand that sustainable practices in the fashion industry present their own challenges, however the brand is committed to making conscious choices through all aspects of the business. All products purchased online are free from plastic, and all print materials and swing tags are recyclable. Compostable packaging is used from start to finish.

We ensure our manufacturers work within the highest ethical standards and all products purchased online follow a slow fashion approach, to ensure our pieces are created with careful consideration for our planet earth.

Our collections are tailored with strong attention to detail and designed to complement a range of body types.

 There is nothing like exploring the world and its beaches with one of Charlie Mae's special and individual pieces. Look good and feel good knowing you've helped towards cleaning up our oceans.

xx